Sunday 25 September
Think the unthinkable
When Julia Peyton-Jones became director of The Serpentine Galleries in 1991, Damien Hirst, Tracy Emin and the YBAs (Young British Artists) were just becoming known; the audience for contemporary art did not exist and there was an absence of collectors and an art market in the UK. In the next 25 years the global arts world changed out of all recognition, London became a recognised cultural leader and The Serpentine a prominent international player. Julia Peyton-Jones rode the wave, changing the Galleries' reputation from a charming former tea house in London's Kensington Gardens to being at the forefront of Britain's cultural revolution, presenting the work of renowned and emerging international artists, architects, designers together with pioneering education programmes.
Attracting Diana, Princess of Wales to become The Serpentine's Patron and the former Mayor of New York, Michael R Bloomberg, to become its current Chairman, for Julia Peyton-Jones "thinking the unthinkable" is a daily activity: find out why.