After ten weeks of voting in China, VisitBritain has revealed the new Mandarin names for 101 points of interest across Britain, suggested by the Chinese public for the ‘GREAT Names for GREAT Britain’ campaign.
Out of three possible naming suggestions chosen by the Chinese public, we have decided to adopt the new Mandarin name: Fan Ying Shi Ze (繁英世泽), translated in English as A Traditional English World, which received over 750 votes.
We are delighted with our Chinese name which reflects the appreciation of Chatsworth as a place of historic, architectural and artistic interest and of natural beauty.
China is now the world’s largest outbound market with visitors to Britain already spending £500 million. VisitBritain has ambitious plans to double the value of that market by 2020 and to ensure that growth is spread across the nations and regions.